This is the new logo for PrimeSeller. The concept is to keep the logo simple yet professional looking while using segue font based on the existing company branding guide. You'll find the words prime and seller grouped separately. Any existing Amazon Prime seller should be able to resonate with the name and recognize that this product is of interest to them. The color palette is consistent with current branding guidelines.  The concept is to keep the logo simple for clarity. The logo stands out best on a white background due to the grey color of the word "seller." I will also create a logo with a white version of the word "seller."
This is the new company business card. This design uses contrast by using two separate colors. The contrast places company information on the left and personal information on the right. The name and title are within close proximity and the font sizes create a macro of importance. The QR code can take them directly to the website. We can also make it a direct link to download the free ebook.
This is the new company envelope. The concept is a minimalist design. Currently, we use regular envelopes in the rare event that we do mail something, however, switching to these will add more professionalism. The alignment of the logo matches the address.
This is the new Facebook profile picture. This is another minimalist concept that matches the existing branding guide. Currently, we have our zen logo but this logo has better resolution and will help more with brand identity by remaining consistent. 
This is the new Facebook cover photo. This image uses all three of PrimeSeller's colors. The logo looks best on a white space which you can see here. The double border creates more emphasis on the logo. The theme of the image is professional while repeating the company colors to create emphasis on the branding. 
This is the new Twitter profile picture. This is similar to the Facebook profile picture however it is larger to match Twitter's picture size.  This will replace the zen logo because it is better resolution and matching Facebook's picture will create consistent branding. 
This is the new Twitter Header. You'll again find the logo sitting on a white space to create emphasis and bring your eyes there first. The flow of the image will first bring you to the logo and then bring you to the tagline. This header also incorporates the company tag line "all the tools you need to be successful!" This is constant with the why statement that was created: "We believe everyone has opportunity for success."
This is our new company letterhead.  I've used white and the company blue to create contrast between the company information on the left and our contact information on the right. Color has also been used at the bottom to group the text into itself. The color of the bottom and the top of the letter create repetition with company colors to put emphasis on branding. Currently, we do not have a letterhead so this will be a major upgrade for us! 
This is what it will actually look like when you use it!
by Clyde Ratliff
Published:

by Clyde Ratliff

This was created for a class project for PrimeSeller.

Published:

Creative Fields